picture of me
from "Responding to Mean Comments" a.k.a. profiting off my critics

Infinite Elgintensity Gym Apparel is an offshoot of my eponymous YouTube channel, where I roast bogus strength gurus and ego lifters to raise awareness about bullshit in the fitness industry. No discussion about my clothing line is complete without an overview of these exploits. 

In 2012, I added voice-over commentary to inane fitness videos to expose the ineptitude of the so-called experts who made them. This series, which I posted on YouTube as "Infinite Elgintensity™" and called "Exercises in Futility," gained recognition in 2013 when strength coaches and fitness YouTubers shared it on social media. 

In April 2014, CrossFit, my most popular target, shut down my channel by filing bogus copyright strikes. This crisis prompted a reaction video from Elliott Hulse, another popular target of mine, and received coverage from news sites such as RedditDailydot, and Outside.


Infinite Elgintensity media features


eLgIn DoEsN't EvEn LiFt

I immediately created a new channel that gained tens of thousands of subscribers in about a month due to the publicity surrounding the previous channel's shutdown. To avoid further copyright issues, I moved "Exercises in Futility" to Dailymotion. Months later, "Deadlifts from the Washed Up Loser Olympics," an episode of "Exercises in Futility" dedicated to the 2014 Reebok CrossFit Games, went viral and peaked at 3 million views.

In late 2015, "Exercises in Futility" returned to YouTube with a new format to avoid content ID claims, and I created a series called "Gym Idiots," in which I roasted ego lifters whose footage I found on various social media platforms. In 2016, my channel surpassed the 100,000 and 200,000 subscriber marks (on April 7 and September 26, respectively). After the YouTube AdPocalypse hit in 2017, I diversified by branching out to online strength coaching and introducing a free mobile app that played my popular catchphrases and notified customers of sales. In 2018 and 2019, I expanded my store lineup to include shorts, sweatpants, stickers, and gaming mouse pads.

I couldn't have succeeded without the fans who continuously support me, the detractors who unwittingly promote me, and the morons who repeatedly inspire me.