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"Plan for Ultimate Gains" Custom Strength Program

$ 79.99

No More Cookie Cutters

You've probably tried several generalized strength training programs before; you might even be on one now. Such mass-produced programs are not optimal because they don't take into account variables like injuries, equipment availability, and time constraints. With the "Plan for Ultimate Gains" (PUG), there's no reason to settle for less.


Ideal Clients

  • Novice lifters. Most beginner programs are based on "bro science." Steer clear of them and run an effective program from day 1.
  • Intermediate lifters struggling with plateaus. Beginner gains don't last forever. Your coach will determine the right progression to help you hit PRs again.
  • Competitive powerlifters. Two of my coaches are drug-free raw lifters with meet wins under their belts, so you'll be in good hands before you step on the platform.
  • Athletes building strength for sports. We've helped rugby players, MMA fighters, and other athletes get stronger and build muscle. No crossfitters, please; I said "for sports."


CrossFit failsome people are beyond help


How It Works

step 1

Set Your Goals

Complete the intake form that appears after checkout. Your coach will reach out and clarify any ambiguities via e-mail.

step 2

Follow Your Plan

Run your custom strength program to the letter for the full eight- or sixteen-week period.

step 3

Test Your Might

Attempt new PRs and/or check your body composition, then repeat the program from the beginning.




A.G. testimonial

Adam Goff

I wasn't getting anywhere with the cookie-cutter programs I had been running, so I wanted a custom one. Coach Tom asked me a lot of questions to clarify what I submitted on my intake form, then wrote a program that completely accounted for my nagging injuries and limited training time. I finally got out of my rut and am still making gains on this program months after I started it.

previous PRs:

latest PRs:

squat: 335 lbs. (152 kg) 395 lbs. (179 kg)
bench: 235 lbs. (107 kg) 275 lbs. (125 kg)
deadlift: 335 lbs. (152 kg) 370 lbs. (168 kg)
A.B. testimonial

August Baumgartner

I set three new PRs today: 325-lb. squat, 250-lb. bench, and 375-lb. deadlift. I would recommend trying a custom plan. It really worked for me, and it will probably work for you if you do the exercise correctly and stay with your program.



How does the PUG differ from the programs other YouTubers are selling?
  1. Transparency. You know exactly who is programming your PUG. Many fitness personalities surreptitiously outsource the task of programming to personal assistants and other third-parties who don't even lift.
  2. Personalization. Your PUG will take your schedule, goals, and training history into account. An injury-free twenty-something with access to a university training facility won't get the exact same program as a middle age professional who works out in a small garage gym.
  3. Affordability. I could have partnered with any YouTube fitness "celebrity" and charged a premium for coaching, but I avoided that route so I could offer competitive pricing for my services. I also offer payment plans for deluxe training packages.
What information do I need to give my coach before he programs my PUG?

Your coach needs your personal records for the flat bench press (touch-and-go or paused for __ seconds), back squat (high bar or low bar), and deadlift (conventional or cheating/sumo). Don't overstate your PRs. Lying to Infinite Elgintensity about your lifts is like lying to the IRS about your income: you end up looking stupid and fucking yourself over in the long run.

How detailed will my coach's diet advice be?

Your coach will provide some guidelines regarding macro ratios and caloric intake. Complicated or extreme diets are generally unnecessary and unsustainable, so these guidelines should be sufficient to improve your body composition if you don't have an eating disorder/compete in bodybuilding.