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"Plan for Ultimate Gains" Custom Strength Program

$ 79.99 $ 159.98

No More Cookie Cutters

You've probably tried generalized strength training programs; you might even be on one now. While convenient, they're not optimal because they don't take into account variables like injuries, equipment availability, and time constraints. With the "Plan for Ultimate Gains" (PUG), you no longer have to settle for less.


Ideal Clients

  • Novices. Avoid "bro science" and run an effective program from day 1.
  • Lifters struggling with plateaus. When the "newbie gains" end, your coach will help you hit PRs again.
  • Competitive powerlifters. My coaches are drug-free raw lifters with meet wins, so you'll be in good hands before you step on the platform.
  • Athletes. We've helped rugby players, MMA fighters, and other athletes get stronger and build muscle.


CrossFit failno crossfitters, please


How It Works

1. Set Your Goals

Complete the intake form that appears after checkout. Your coach will reach out and clarify any ambiguities via e-mail.

2. Follow Your Plan

Run your custom strength program to the letter for the full eight- or sixteen-week period.

3. Test Your Might

Attempt new PRs and/or check your body composition, then repeat the program from the beginning.



A.G. testimonial

Adam Goff

I wasn't getting anywhere with the cookie-cutter programs I had been running, so I wanted a custom one. Coach Tom asked me a lot of questions to clarify what I submitted on my intake form, then wrote a program that completely accounted for my nagging injuries and limited training time. I finally got out of my rut and am still making gains on this program months after I started it.

previous PRs:

latest PRs:

squat: 335 lbs. (152 kg) 395 lbs. (179 kg)
bench: 235 lbs. (107 kg) 275 lbs. (125 kg)
deadlift: 335 lbs. (152 kg) 370 lbs. (168 kg)
A.B. testimonial

August Baumgartner

I set three new PRs today: 325-lb. squat, 250-lb. bench, and 375-lb. deadlift. I would recommend trying a custom plan. It really worked for me, and it will probably work for you if you do the exercise correctly and stay with your program.

Redditor testimonial


I just wrapped up the 16 week custom powerlifting program or "Plan for Ultimate Gains" (P.U.G.) from Infinite Elgintensity and had an excellent experience...I lost 50 pounds of weight and added quite a bit to my total. I got a coach who was on point all the time and had a new insight into a unique style of programming.

previous PRs:

latest PRs:

squat: 435 lbs. (197 kg) 480 lbs. (217 kg)
bench: 265 lbs. (120 kg) 280 lbs. (127 kg)
deadlift: 475 lbs. (215 kg) 505 lbs. (229 kg)

Rhys Sula-Siaosi

Thanks for the program. It helped a lot, and it feels real nice to be able to bench 100kg paused. The results are way better than I expected.

previous PRs:

latest PRs:

squat: 230 lbs. (105kg)
308lbs. (140kg)
bench: 209 lbs. (95kg)
231 lbs. (105kg)
deadlift: 306 lbs. (139kg)
342 lbs. (155kg)



How does the PUG differ from the programs other YouTubers are selling?
  1. Transparency. You know exactly who is programming your PUG. Many fitness personalities surreptitiously outsource the task of programming to personal assistants and other third-parties who don't even lift.
  2. Personalization. Your PUG will take your schedule, goals, and training history into account. I could easily sell more programs if I made them all the same and reduced the price, but customers wouldn't make nearly as many gains. I want clients to rave as much about my coaching services as viewers do about my videos.
  3. Affordability. I could have partnered with any YouTube fitness "celebrity" and charged a premium for coaching, but I avoided that route so I could offer competitive pricing for my services.
What information do I need to give my coach before he programs my PUG?

Your coach needs your personal records for the flat bench press (touch-and-go or paused for __ seconds), back squat (high bar or low bar), and deadlift (conventional or cheating/sumo). Don't overstate your PRs. Lying to Infinite Elgintensity about your lifts is like lying to the IRS about your income: you end up looking stupid and fucking yourself over in the long run.

How detailed will my coach's diet advice be?

Your coach will provide some guidelines regarding macro ratios and caloric intake. Complicated or extreme diets are generally unnecessary and unsustainable, so these guidelines should be sufficient to improve your body composition if you don't have an eating disorder/compete in bodybuilding.