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Plan for Ultimate Gains (Custom Strength Program)

Plan for Ultimate Gains


$99.99 for an 8-week plan


Generalized programs are everywhere; you've probably tried one (or a dozen) of them. While they're fine for starters, they're not ideal because they don't take into account a host of training variables, such as injuries, equipment availability, and time constraints. Most people follow such programs because they don't mind sacrificing effectiveness for convenience. With the "Plan for Ultimate Gains" (or PUG), there's no reason to settle for less.


Target Audience

  1. Goal-oriented beginners
    Most programs on the internet are aimed at novices but aren't optimized for specific objectives. Whether you want to emphasize building muscle or gaining strength, your coach will write a program that will serve you well during your novice phase. Coaching and a custom program mean jack squat if you can't squat, so make sure you know how to perform basic barbell lifts properly. When in doubt, sign up for a form check as a diagnostic test.

  2. Intermediate or advanced lifters struggling to get over a plateau
    "Beginner gains" don't last forever. Eventually, the free strength program you found in a powerlifting subreddit will stop delivering results. Your coach will determine the appropriate strength progression to help you hit PRs again.

  3. Competitive powerlifters
    If you have a powerlifting meet coming up, then your coach can help you peak for it. Instead of focusing on overall strength and muscle gains, your program will revolve around improving the "big three" lifts as efficiently as possible. Your coach will be a drug-free raw lifter with meet wins under his belt, so you'll be in good hands. 


Because your PUG will revolve around the three powerlifts, it is not suited for anyone training for other strength sports. Crossfitters shouldn't sign up, either, because we don't program handstand walks or that carnival game you play where you hit a target with a ball. 


crossfit fail picturesome people are beyond help


What You Get

The PUG is a custom 8-week program that will help you build muscle mass, set PRs, and/or lose body fat (assuming you don't have the genetics and appetite of an actual pug). The PUG is far more effective than a free program you might see on the internet because it's tailored to your training history and circumstances. No guesswork, only gains.


A. Goff

Adam Goff (19, USA) on the Custom Strength Program:

"I wasn't getting anywhere with the cookie-cutter programs I had been running, so I wanted a custom one...Coach Tom asked me a lot of questions to clarify what I submitted on my intake form, then wrote a program that completely accounted for my nagging injuries and limited training time. I finally got out of my rut and am still making gains on this program months after I started it."

previous PRs
squat: 335 lbs. (152 kg)
bench: 235 lbs. (107 kg)
deadlift: 335 lbs. (152 kg)

most recent PRs
squat: 395 lbs. (179 kg)
bench: 275 lbs. (125 kg)
deadlift: 370 lbs. (168 kg)

improvement in 8 weeks:
squat: +60 lbs. (+27 kg)
bench: +40 lbs. (+18 kg)
deadlift: +35 lbs. (+16 kg)


How to Proceed

  1. Click the "Pay Now" button below to make your non-refundable payment of $99.99 through PayPal. Any apparel purchases must be done separately through this store's regular checkout process.

  2. Complete the questionnaire that you receive via e-mail.
  3. Upon receiving your questionnaire, your coach will e-mail your PUG within 4 to 7 business days.