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Plan for Ultimate Gains (Custom Strength Program)

CrossFit fail
some people are beyond help

Generalized programs are everywhere; you've probably tried one (or a dozen) of them. They're not ideal because they don't take into account a host of training variables, such as injuries, equipment availability, and time constraints. Most people follow such programs because they don't mind sacrificing effectiveness for convenience. With the "Plan for Ultimate Gains" (or PUG), there's no reason to settle for less.


The Right Match

My team doesn't program handstand walks or that carnival game you play where you hit a target with a ball. If, however, any of the following describes you, then you're the right fit for a PUG:

  • Competitive powerlifters
    PUG can be modified for meet prep. Two of my coaches are drug-free raw lifters with meet wins under their belts, so you'll be in good hands.

  • Beginners with clear goals
    There are so many programs written for novices, many of them based on "bro science." Your coach will ensure that you run the right program from get-go. A custom program means jack squat if you can't squat, so consider signing up for a form check as a diagnostic.

  • Intermediate lifters struggling to break plateaus
    Beginner gains don't last forever; eventually, the free strength program you found in a powerlifting subreddit will stop delivering results. Your coach will determine the appropriate strength progression to help you hit PRs again.


    A. Goff

    Adam Goff (19, USA) on the Custom Strength Program:

    "I wasn't getting anywhere with the cookie-cutter programs I had been running, so I wanted a custom one...Coach Tom asked me a lot of questions to clarify what I submitted on my intake form, then wrote a program that completely accounted for my nagging injuries and limited training time. I finally got out of my rut and am still making gains on this program months after I started it."

    previous PRs
    squat: 335 lbs. (152 kg)
    bench: 235 lbs. (107 kg)
    deadlift: 335 lbs. (152 kg)

    most recent PRs
    squat: 395 lbs. (179 kg)
    bench: 275 lbs. (125 kg)
    deadlift: 370 lbs. (168 kg)

    improvement in 8 weeks:
    squat: +60 lbs. (+27 kg)
    bench: +40 lbs. (+18 kg)
    deadlift: +35 lbs. (+16 kg)


    If you're satisfied with the results of your coaching service, please let the world know on social media with a progress pic or lifting video along with the hashtag #InfiniteElgintensity.


    How It Works

    1. Complete an intake form to identify specific issues for your coach to address.

    2. Your coach will send your custom strength program and diet guidelines to you in 4-7 business days.

    set powerlifting PRs

    3. Run the PUG in its entirety to build muscle, gain strength, and get leaner (assuming you don't have a pug's metabolism).



    How does the PUG differ from the programs other YouTubers are selling?

    First, you know exactly who is programming your PUG. Many fitness personalities (e.g., Devin Physique) surreptitiously outsource the task of programming because they lack the time to work with their multitude of clients. Second, you can see the customization in your PUG, from the workout time requirements to the exercise selection. YouTubers who don't receive outside help with programming usually resort to selling cookie-cutter programs masquerading as custom ones. Finally, you won't pay an arm and a leg. I could have partnered with any YouTube fitness "celebrity" and charged a premium for coaching, but I avoided that route so I could offer competitive pricing for my services.

    What information do I need to give my coach before he programs my PUG?

    Your coach needs your personal records for the flat bench press (touch-and-go or paused for x seconds), back squat (high bar or low bar), and deadlift (conventional or cheating/sumo). Don't overstate your PRs. Lying to Infinite Elgintensity about your lifts is like lying to the IRS about your income: you end up looking stupid and fucking yourself over in the long run.

    How detailed will my coach's diet advice be?

    Your coach will provide some guidelines regarding macro ratios and caloric intake. Complicated or extreme diets are generally unnecessary and unsustainable, so these guidelines should be sufficient to improve your body composition if you don't have an eating disorder/compete in bodybuilding.


    $79.99 for a custom eight-week strength program


    • You payment will go through PayPal. Any apparel purchases must be done separately through this store's regular checkout process.
    • Once you make your payment, you'll be redirected to an online intake form; complete it in as much detail as possible.