In 2012, I added voice-over commentary to videos of incompetent exercise and nutrition gurus to vent my frustration with the fitness industry. This series, which I posted on YouTube as "Infinite Elgintensity™" and called "Exercises in Futility," gained recognition in 2013 when strength coaches and fitness YouTubers shared it on social media.
My channel gained over 30,000 subscribers in 2014 before it shut down due to copyright claims by CrossFit, my most popular target. The shutdown prompted a response from Strength Camp, one of the largest fitness channels on YouTube, and made the front page of Reddit, Dailydot, and Outside.
Was it something I said?
I immediately created a new channel that gained tens of thousands of subscribers in about a month due to the publicity surrounding the previous channel's shutdown. To avoid further copyright issues, I moved "Exercises in Futility" to Dailymotion. Months later, "Deadlifts from the Washed Up Loser Olympics," an episode of "Exercises in Futility" dedicated to the 2014 Reebok CrossFit Games, went viral and is my most-viewed video to date.
Revenge is a dish best served cold.
In late 2015, "Exercises in Futility" returned to YouTube with a new format to avoid content ID claims, and I created a series called "Gym Idiots," in which I roasted ego lifters whose footage I found on Instagram. Both shows propelled my channel past the 100,000 and 200,000 subscriber marks in 2016 (on April 7 and September 26, respectively) and attract millions of viewers every month.
Running a trolling channel has, naturally, caused adversity for me. I couldn't have prevailed over it without the fans who continuously support me, the detractors who unwittingly promote me, and the morons who repeatedly inspire me.
Resistance is an exercise in futility.